I’ve said it before, and I’ll say it again. It doesn’t matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability.

There’s actually quite a lot to take into account to ensure your emails actually get delivered to a recipient’s inbox. Your list has to be healthy (if you’re curious what makes up a healthy email list, take this 5-question test we developed); you need to develop and maintain a high Sender Score; you need to segment your email list like a pro; and the list goes on.

Furthermore, data from ReturnPath’s email marketing campaign!

7 Infographics About Email Deliverability

1) SPAM vs. Whitelist by EmailExpert

2) How to Improve Email Deliverability by Pure360

3) SPAM: More Than an Annoyance? by WebpageFX

4) History of the SPAM Invasion by Rackspace

5) What if Facebook Looked Like Your Email SPAM Folder? by Neolane

6) 10 Steps to Seamless Inbox Delivery by Marketing Technology Blog

 7) Email Campaign Delivery Checklist by Pure360

Have you come across an awesome infographic about email deliverability? Share it with us!

Image credit: Ecstatic Mark

 

Businesses with multiple locations should be breathing a heavy sigh of relief now that Google has introduced a new and improved bulk listing management tool designed to make the whole process easier and faster for business owners.

Google revealed several new changes last week which have been implemented to help SMBs and enable the follow actions:

• Edit one or more of your listings’ data at once
• Search through your listings, filtering by specific information or for listings with errors
• Upload new listings using a data file or by adding them individually within the interface
• Tell us how we can improve this new interface by clicking the “Give Feedback” link

Google has also uploaded two tutorial videos to walk both new and verified users through the process.

Tutorial for new, unverified users

Tutorial for Verified Users

If you’ve visited your Google Places dashboard recently, you may have already noticed that it went through a makeover. Personally, I find the updated dashboard considerably more user-friendly and intuitive. I especially like how easy it is to find listings with errors. The easier it is to spot errors, the easier it is to fix them!

If you’re a business owner with 10 or more locations and you’ve been avoiding uploading and/or correcting your information on Google Places because it was too much of a hassle or you weren’t sure where to start, these new upgrades and the accompanying videos help remove both of those obstacles.

We’ve said this many times but taking the time to ensure that all of your online business listings are claimed and showing correct information is one of the most powerful things you can do to build your Web presence and your offline customer base. Nearly 20 percent of all Google searches are users accessing Google Place Pages – that adds up to millions of searches a day! If a user can’t find you or it looks like your information is incorrect, they’re not going to keep trying. It’s going to deter them away for your business and push them toward your competitor. This isn’t something you can afford.

The release of this new tool from Google is a good reminder of how important it is to claim and optimize all of your business listings. If you haven’t checked to make sure they’re accurate, use today to do it.

Consider it a little Spring cleaning as you:

1. Claim your Google Place listing (and all other online business listings)
2. Make sure the information is as accurate as possible and that it’s consistent with what else is out there about you on the Web. It’s vitally important that you align all of your listings and allow them to work FOR you and show your relevance.
3. If you have already claimed your Google Place listing, work on optimizing it. Add some new Google business photos/videos. Update your keywords. Start thinking up new ways to build reviews or point people to your page. Don’t leave it static.

The updated Google Maps Bulk Listing management tool is great for businesses for with 10 or more locations, but even if that’s not you, it’s also an important reminder that these listings matter and that Google is looking at them hard to determine relevance and search placement. If it’s been awhile since you’ve optimized your Google Place listings, give it another look. It could be the difference between showing up and being invisible to your audience.

If there’s one thing that makes our toes tingle (other than inbound marketing, of course), it’s seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

But to get so excited about awesome marketing means there’s another end of the spectrum. A dark side where email spammers, poor segmenters, and keyword stuffers live trying to pass off their activities as marketing. Those guys give legitimate marketers a bad name, and the worst part of it is, sometimes they don’t even know what they’re doing is an indication of seriously stinky marketing. Enter this blog post.

We know what in marketing annoys us, but we were curious what our audience — made up of business owners, marketers, content creators, and consumers — had to say about the matter. “What annoys you about marketing?” we tweeted, and the answers poured in, straight from the horses’ mouths (our target customers!). We sorted out the top 20 that really grind our gears, too, and have compiled them below for your reading pleasure. And while you’re reading, ask yourself whether you’re guilty of any of these warning signs of a cringeworthy marketing presence.

20 Hints That Your Marketing Stinks

1) The ‘Party Planner’ Stereotype: Real marketers know that marketing isn’t about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. Without a comprehensive, integrated approach to your marketing, your business will never reach its full potential, so if you’re a marketer operating under the assumption that ‘marketing’ is just an excuse to plan parties, you’ve been sorely mislead, and your marketing results will suffer from it.

 

@HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases.

— Lori Philo-Cook (@PhiloCook) May 14, 2012

 

2) Mystery Links: Joy’s hashtag really captures it all with this indication of subpar marketing — if you’re sharing links in social media without any context, your engagement will plummet. A link does not engaging content make; put a little #effort into the content you’re sharing if you want people to follow you, RT you, and talk to you!

 

@HubSpot Marketing Pet Peeve;when a link is tweeted with no description, esp. when the link is sent from an auto service!#effort

— Joy(@JoyonCapeCod) May 14, 2012

 

3) Mucked Up Mail Merges: While we applaud attempts at email personalization, it only works if you can execute correctly. If you’re importing lists with bad lead information, you can’t expect to deliver relevant, personal email content.

 

@jeannehopkins Biggest pet peeve – bad mail merges!i.e. “Dear Mrs. Polmateer”.I’m a dude.Instant delete! cc:// @Hubspot

— Garry Polmateer, CAE (@DarthGarry) May 14, 2012

 

4) Twitter Customer Service Fail: Marketing and customer service should work together … or at the very least, they should get an office romance going. But when you’re implementing a social customer service program, make sure those running the accounts know the ins and outs of the social media network being used so you can actually help your customers!

 

@hubspot Pet peeve: When companies tell you to DM them & have no clue they must follow you first. More cust serv than mkg but irksome.

— Cari Sultanik (@CariSultanik) May 14, 2012

 

5) Slimy Social Automation: Okay, I know many people who would dispute the effectiveness of the auto DM. Some say it’s impersonal, while others agree but still see increased follower rates. Whichever side you fall on, Dan is right that directing someone to a product page after following you on Twitter is akin to proposing on the first date. If you insist on using an auto DM, keep it congenial, not sales-oriented!

 

@HubSpot Auto DM replies. Especially ones directing me to a Facebook or product page. Like proposing on a first date.

— Dan Moyle (@danmoyle) May 14, 2012

 

6) Spammy Auto-Follows: Speaking of social media automation, don’t be the company that incessantly follows and unfollows. It’s an indication of spammy behavior that will get you blacklisted from Twitter’s search results, and really annoy your followers. I’m not sure which is worse.

 

@HubSpot following, unfollowing, following, unfollowing

— roberto rivera (@robertoerivera) May 14, 2012

 

7) Gut Decision-Making: This is my own contribution. A marketer should never insist their marketing is effective or ineffective without backing it up with data! Be sure to always measure your marketing campaigns, and analyze the data so you can make improvements.

 

@HubSpot When marketers say “this works” and “that doesn’t” based on feelings instead of data.

— Corey Eridon (@Corey_bos) May 15, 2012

 

CAN-SPAM Non-Compliance: And while I didn’t contribute this particular tweet, it’s as if Jonna read my mind (and probably that of anyone who has been on the receiving end of email SPAM). Not only is it illegal not to include the option to unsubscribe in your emails, it’s illegal not to honor the request. If there’s one area of your marketing about which you are vigilant, please, let it be this. Your Sender Score will thank you.

 

@HubSpot If I “unsubscribe” do not email the very next morning! Makes my blood boil.

— Jonna Robertson (@mktgoddess) May 14, 2012

 

9) Tricksy Email Subject Lines: Your email subject line is the gatekeeper of your email. You’d think, then, that email marketers would be more conscious of the copy they choose for their subject lines. Oh right, people who use “Re:” in their subject lines aren’t email marketers. They’re spammers.

 

@HubSpot Broadcast emails starting with “Re:”. Tricksy

— John Mackenzie (@johnmac71) May 14, 2012

 

10) Pushing, Not Pulling: What Mike points out in this tweet is the basis of inbound marketing. Stop shouting at people. Give them interesting content, and let them come to you.

 

@HubSpot 2 things: 1. Being shouted at. 2. Misleading info. Everything else can be chalked up to agency “creativity”.

— Mike Beauchamp (@myz06vette) May 14, 2012

 

11) Viral Goals: Virality is a product of amazing content, your reach, and how well you can optimize that video to spread organically. You know what it isn’t? Magic.

 

@HubSpot Pet peeve: Ad agencies that set out to create a “viral” video. The term “viral” implies no control over the organic spread of video

— Japheth Campbell (@yefeth) May 14, 2012

 

12) Nonsensical QR Codes: There’s a time and a place for everything. QR codes, for example, are excellent for connecting offline and online marketing. When someone visits your profile on Twitter, however, they are already online. If you’re going to use QR codes — or any marketing tactic, for that matter — use them where they can get the most leverage!

 

@HubSpot Using QR Code as Twitter profile icon. It just makes no sense.

— ideavist (@ideavist) May 14, 2012

 

13) The Purchased List: It doesn’t matter how fantastic your email content is if it never lands in an inbox. To ensure you have excellent email deliverability, we developed a 5-question sniff test for you to take. Hint: if you buy your email lists, you’re not going to pass the test.

 

@HubSpot Companies using purchased mail/email lists. #SPAM is spam whether electronic or printed. There should be an easy #OptOut for both.

— Sarah J. Hough (@sjhough) May 14, 2012

 

14) Interruptive Advertising: There’s a place for advertising in inbound marketing, but the key to doing it successfully is relevancy. So while the age of interruptive marketing is over, it’s not interruptive if your audience finds it relevant!

 

@HubSpot “You may view the page/video you are seeking after we play you a short ad about something of which you have no interest in.”

— Alex Brinsmead (@alexbrinsmead) May 14, 2012

 

15) Incomparable Comparisons: Sean is spot on to say that TV and internet advertising are two different beasts. Not only do they require different measurement mechanisms, but they work best when they are integrated. Don’t miss easy opportunities to incorporate, say, your social media marketing into an advertising spot.

 

@HubSpot when people compare TV to internet advertising.They should be used to complement not compete with each other to do the same job.

— Sean Singleton (@paulpingles) May 14, 2012

 

16) Customer Feedback Ignorance: If your marketing doesn’t have an end-to-end view, what we like to call closed-loop reporting, how do you know that your campaigns and messaging actually work? Use closed-loop analytics to get data on which campaigns and channels perform best, and combine that with feedback from leads and customers to improve your marketing.

 

@HubSpot A mega peeve: when marketing neglects to check in w prospects/current customers to validate effectiveness of programs, messaging.

— Julie Rogier (@JRogier) May 15, 2012

 

17) No Sense of Boundaries: Marketers must be respectful of a prospect’s preferred method of communication. If they sign up for an email newsletter, communicate via email, and don’t send them anything that’s NOT an email newsletter. If they follow you on Twitter, speak to them on Twitter. If you’d like to speak to them through another medium, get their permission to do so first!

 

@hubspot Huge pet peeve: signing up for a niche e-newsletter only to be bombarded by non-targeted print catalogs.. to my employer’s address

— Autumn McReynolds (@AutumnMcRey) May 14, 2012

 

18) Self-Proclaimed, Unwarranted ‘Experts’: If you’re hiring an agency or new employee to do your social media for you, beware of ninjas and gurus who claim to know these so called “secrets.” Like this tweet states, the “secrets” to social media are posting engaging content, having conversations, monitoring your accounts, and analyzing the ROI you get from each channel.

 

@HubSpot people who claim to know ‘secrets’ of success, such as in social media. There are no secrets, it’s just communication

— Creative Huddle (@Creative_Huddle) May 14, 2012

 

19) Intrusive Tactics: I think we’re all familiar with the commercial that’s louder than the TV show, but this problem symbolizes a larger problem with marketing people view as bad — being intrusive. If you’re providing valuable content, people will invite you into their lives; you don’t have to shove your way in.

 

@HubSpot another #marketing pet peeve. The noisier your TV ad is the less likely I am to watch it.

— Samantha Brackley (@SamBrackley) May 14, 2012

 

20) The Ungrateful Taker: Marketing is getting more and more social, which means maintaining good relationships with your network is critical. Thank those who write about you, share your content, and give you feedback. And to ensure we’re not guilty of this marketing faux pas Amber suggests, thank you all for reading, and for your submissions to this post!

 

Marketing pet peeve: Not acknowledging/thanking someone who promotes you! @HubSpot

— Amber Schiavi (@amsch03) May 14, 2012

 

What do you think is an indication that a brand’s marketing is no good? Share your pet peeves and warning signs in the comments!

Image credit: Robert S. Donovan

Lowongan Kerja Bank BRI: Staff Development Program. As a leading bank in Indonesia today, BRI provide career opportunities for potential candidates to join in Program Pengembangan Staf BRI (PPS BRI). PPS BRI is a comprehensive development program specifically designed to prepare the cadres of BRI future leaders.

Program Pengembangan Staf (PPS) BRI

Qualifications
- Possess Bachelor (S1)/ Master (S2) Degree from reputable university with accreditation score A or B.
- Majoring in:

* PPS Umum: Graduated from Faculty/ Department of Economics, Law, Engineering, Agriculture Technology, Psychology, Agriculture, Animal Husbandry, Forestry, Fisipol (only for Department of International Relations, Communications, Fiscal Administration, Trade Administration and State Administration), MIPA (only for the Department of Mathematics, Statistics).
* PPS Auditor: Graduated from Faculty/ Department of Economics, Law, Engineering, Agriculture, Fisipol (only for Fiscal Administration, Trade Administration and State Administration), MIPA (only for the Department of Mathematics, Statistics).
* PPS IT: Graduated from Faculty/ Department of Computer Science, Informatics Engineering

- Minimum GPA for Bachelor 2.75 (PTN) and 3.00 (PTS)
- Minimum GPA for Master 3.25 with Bachelor GPA minimum 2.75 (PTN) and 3.00 (PTS)
- Maximum 27 years old for Bachelor and 30 years old for Master
- Willing to attend all selection process stages
- Not married and willing not get married up to 1 (one) year since appointed as BRI permanent employee
- Willing to be placed throughout BRI’s operational areas
- Willing to sign a Letter of Agreement with BRI when accepted as a participant of PPS BRI

Should you interested please apply directly at Jobs Fairs as listed at link below. All decision to call the applicants and determination of selection result is Bank BRI authority and can not be contested. Entire selection process of PPS BRI is free of charge. Only qualified applicant will be ivited for selection process.

Job Fairs Detail:
Event: BRI Job Expo Yogyakarta 2012
Date: May 10-11, 2012
Time: 09.00 – 14.00 WIB
Venue: Gedung Pusat Kebudayaan Koesnadi Hardjasoemantri UGM (ex- Purna Budaya), Jl. Pancasila – Boulevard, Bulaksumur, Yogyakarta

Note:
- Please bring your recent 3×4 size colour photograph
- Application form only available at job fairs above
- Psychological Test will be held on May 13, 2012

View the original article here