Case Study: Sweepstakes and Mobile Marketing

Posted on : 31-12-2008 | By : admin | In : Marketing


Publishers Clearing House (PCH) is one of the longest lasting direct marketers around. I don’t think there’s an American out there who hasn’t wished and dreamed that Ed McMahan and team would show up on their doorstep with a giant check for millions of dollars. This visibility and recognition is a true testimony to Publishers Clearing House’s longevity and marketing ability.

Whether you’re a fan of sweepstakes or not, I don’t think that anyone can argue that this direct marketing expert, PCH, has used sweepstakes successfully over the years. What’s more, they’ve been able to expand beyond direct mail (and they were darn good at getting consumers to open their mail and interact with their piece); PCH has embraced a true multi-channel strategy.

Well, now they’re jumping into Mobile Marketing, and with a vengeance. My opinion: when PCH decides to use a new channel, it’s probably time for all direct marketers to take note and learn some things.

Take a look at this article from Mobile Marketer: Publishers Clearing House outlines 2009 mobile strategy

Publishers Clearing House, a longstanding sweepstakes giant using the direct mail and TV channels, is targeting a younger demographic with online and mobile initiatives.

“We are the premier sweepstakes company in the U.S., so people know who we are, but the challenge is maintaining relevance for the changing population that is using Internet and mobile applications more and more,” Alex Betancur, vice president/general manager of the PCH Online Network, Port Washingon, NY.

The article outlines PCH’s strategy in developing mobile marketing apps with a focus on entertainment. It also briefly discusses their social marketing tactics. For anyone considering incorporating Mobile Marketing into their direct response mix, this article provides some nice detail.

“It will be interesting to see how it (mobile and social marketing programs) takes, because it’s a different demo, different customers that we’re targeting,” he said. “We are direct response marketers, so we test the waters, and once we get the formula right, we push advertising to make it successful.”

Tags: application, consumers, Internet, Marketing, Network

Bubble City: Chapter 12

Posted on : 30-12-2008 | By : admin | In : Politics

part of Bubble City

“Hello?” asked the woman at the reception desk. The lobby was filled with colorful baubles — lava lamps and bouncy balls, comfy sofas and computer terminals, and a minifridge stocked with a wide variety of Odwalla beverages. The whole thing was calibrated perfectly to seem somehow relaxed yet ostentatious at the same time.

“Hello?” the receptionist asked again, a little less patient this time. She was an attractive woman, Wayne thought — mid-twenties, straight brown hair, thick-rimmed glasses perched atop a prominent nose — he struggled to focus. “Uh, yes, hello there,” he finally said.

“What brings you to Google today?” she asked.

“Oh, uh, I’m here to see–I mean, I guess–I have a meeting.”

She stared a bit, then nodded. “I see. Can I ask with whom?”

“Samuel Boxton. He’s expecting me.”

“Of course. And your name?”

“Wayne Darnus.”

“Thanks, Wayne. It’ll just be a moment while I ring him. In the mean time, can you sign in on this computer?” She pointed to a terminal on top of the desk before tapping a few keys, apparently connecting the hands-free headset she was already wearing.

The terminal asked for his name, employer, host, and signature (for the mandatory non-disclosure agreement, of course), before printing out a badge he was encouraged to affix to his chest, marking him as an interloper.

“Yes, Mr. Darnus here to see you,” the receptionist was saying. “42 Lobby. Of course.” She turned to Wayne. “He’ll just be a minute — please take a seat.”

On the coffee table were the various usual industry magazines, which Wayne thumbed through nervously before putting them back down. He scanned the walls, which were covered in various plaques and puff pieces and commendations. He begun to feel very small and felt his heart beat a little more quickly. Why did a place designed to seem so friendly actually seem to make him feel scared?

Wayne’s eyes made several more circuits around the room and through the magazines before Samuel suddenly arrived, bright and cheerful as anything. “Wayne! Good to see you!” he exclaimed.

Wayne jumped up, extending an arm. But Samuel went in for a full embrace — not something Wayne was used to; usually the situation was reversed.

“Look,” Samuel said, “right this way.” Samuel led him out of the lobby and into the courtyard. They went past the endless swimming pool and the volleyball court, the dinosaur skeleton and model rocketship — all glinting in the sun. As they went further, the buildings became more bland and boxy, across parking lots and service ways and sidestreets, parts of the sprawling Google campus normal visitors rarely saw.

They entered another building through a backdoor, Samuel swiping his keycard to get in. After that came a maze of twisty little passageways, with little in the way of signage to help distinguish between them. They came to a series of metal doors labeled “AUTHORIZED PERSONNEL ONLY” which this time required a palm-print. Finally, they reached a conference room labeled 10^2 – e^iπ.

“Take a seat,” Samuel offered.

Wayne did, grabbing a seat and the end of a long conference table. Samuel grabbed one around the corner from him, a large projector filling the wall at his back.

“So, Wayne, I understand you have some concerns,” he offered. “Can we talk about them?”

“Concerns?” Wayne said nervously. “Oh, no — I’m not sure what you mean.”

“Really? Nothing’s been bothering you? Here’s your chance to have it out with the big guys — we here at Google are all ears!”

“No, really, I think Google’s been doing a great job.”

“Look, Wayne,” Samuel said, sliding a mouse and keyboard in front of him. “With a couple of taps here, I can get you any Google employee you want. Is there really nothing at all you have to say to them?” Samuel was looking Wayne straight in the eye.

“Uh, hmm, well, it’s a very generous offer you have there, but, uh — I really just can’t think of anything right now. Uh, heh, if only you’d given me time to prepare! A-heh-heh. I’m sure I could have thought of plenty of things!”

“I’m really sorry to hear you say that, Wayne. Because a funny thing happened this morning. I was just doing some regular user analysis on our Google Videocast software — nothing out of the ordinary, of course — and I just happened to come across this little clip.”

Samuel tapped a few keys and there, in full-screen video, was Wayne, his head filling the whole back wall, then repeated in miniature on various screens across the room. Wayne recognized the video and his stomach began to sink:

I know I’ve been a supporter of Google in the past. But I think they’ve finally crossed the line.

I’ve recently received information that they are chasing and persecuting a young kid just beca–

Wayne slunk into his seat.

“Now, I hope you understand my predicament, Wayne,” Samuel said. “As part of Google Evangelism, it’s my job to ensure that the world thinks only the best of Google. That they see all the good things we’re doing for the world. That they see all the progress we’re inspiring.”

“Because of Google products, billions of dollars have been added to the global economy, people are sharing and communicating more than ever before, kids in Africa now get a chance to read every book in the libraries of Harvard.” Samuel looked wistful. “It’s really some amazing stuff. And I’m proud just to be a part of it.”

“Which is why I can’t let you jeopardize all that,” he said, turning serious. “Especially not by repeating some crazy story I told you over drinks. No, there’s just too much at stake.”

“Look, I’m a good person. Here at Google we’re all good people. Don’t be evil is our motto, for goodness’ sake. But doing what’s good isn’t the same as doing what’s easy. Sometimes making the right decisions requires doing things that are really very hard. An this is one of those situations.”

“We all love you here at Google, Wayne. And we’ve always been eager to support you — surely you know that more than anyone. But I think we’ve reached a point in our relationship where it might be best to keep you a little closer.” Samuel smiled.

“Closer?” Wayne said, finally. “What do you mean?”

Samuel reached underneath the desk for something. “Why don’t you wait right here a minute and we’ll show you. Just a sec!” Then he got up and walked down the hall and thru the large metal doors, leaving Wayne and his visitors’ badge behind him.


Trent felt the wind riffling through his hair, the top down on his BMW 328i. He was heading north, past the San Francisco traffic, across he beauty of the Golden Gate Bridge, through the gorgeous hills and valleys of Marin, to the spacious beauty of Napa.

The life of a technology executive was stressful, which is why these work-related getaways were so important. It seemed like every month there was some kind of executive retreat up here — a place where the Important Men of Business could get away from it all, loosen their ties, and swap stories in the golden California sun.

They were roughin’ it.

He parked his car on the gravel, before heading to the courtyard where a suited caterer was pouring drinks. “Whiskey sour,” he ordered, before looking for somewhere to mingle.

“Hey, Trent! It’s so good to see you.” A man he didn’t quite recognize grabbed him by the shoulder. “Thank you so much for coming — it’s a real treat to have you.”

“Of course, of course!” Trent replied. “How could I resist another chance to visit a beautiful place like this?” He gestured around him.

“Well, just make yourself at home. We’ve got some time to chat until six and then we’ll all be heading into town for dinner.”

“I can’t wait.”

The fellow, who was apparently the host, smiled and headed off in search of other people to welcome.

“Don, from Google,” someone said, extending a hand.

“Trent, from Newsflip,” Trent replied.

“Ahh, Newsflip — I’ve heard a lot of good things about you,” Don said.

“Oh, well, I’m very glad to hear that. We always look up to our friends down in the Valley.”

“Actually,” Don said, “I’m not going to be down there for long. I just got word that I’m going to be one of the lucky few who can transition to our upcoming San Francisco office.”

“Really? Well, congratulations!”

“Thank you. You know, actually, we have an interesting meeting coming up on NNA-related issues at Google Mountain View. You really should attend.”

“Oh, fascinating. I’ll definitely send a programmer or two.”

“No, this is a very high-level summit. Just CEOs and above. Obviously the top people from our side will be there as well.”

“Interesting,” Trent said. He was always a sucker for networking. “I’d love to come.”

“Fantastic — I’ll call your assistant and be sure to get it set up. There’s just one thing I should warn you about, though.”

“Oh, really? What’s that?”

“After you visit us at Google, you may never want to leave!”

They both laughed, although Don rather harder.

Trent scanned the courtyard for other people he should speak to, but nobody seemed particularly appealing. He decided to sneak into a group standing by the corner, laughing wildly.

“That’s a great idea,” someone was saying. “In fact, maybe we should hold all our meetings at strip clubs from now on.”

“Well, you know what I say,” another man added. “If they can’t hold their liquor, how can you expect them to hold a job?”

Trent just smiled and nodded.

Tags: business, Computer, Google, information, Network, Networking, Software, Technology

ccAmazing — $12k to go!

Posted on : 29-12-2008 | By : admin | In : Politics

ccamazing.001-001.png

While most companies have cut back on their support for the Commons, wonderfully and amazingly, the most constant and forceful support continues — Sun ($50k). We’re now within $12k of making our goal — something that seemed impossible just 2 weeks ago. Massive increase in small time contributors. Thank you to all. And please help put us over the top.

Tags: US

How To Make 2009 Your Best Year Ever?

Posted on : 29-12-2008 | By : admin | In : Management

Normal
0

How To Make 2009 Your Best Year Ever?

It’s getting
close to the end of 2008. What did you achieve in 2008? Everything you wanted
to?


Now is a great time to start
reflecting on 2008 and then invest some time on your plans for 2009.

My goals for 2008 were:

1. Create four new product offerings for my web business.


Well I like to think I excelled
on this one. I now offer:


3 different free products for
people who subscribe to my websites


3 different inexpensive
‘self-development product bundles’


A revamped First-Class Managers
course


The Great Successful People
package
which is 16 audio interviews with successful people plus tips and
techniques from Ken Blanchard, Steven Covey, Marcus Buckingham…


A Public Speaking multi-media
course
co-authored with the World Champion of Public Speaking, Darren LaCroix.


So, yes, I feel I did everything
I wanted to this year.



2. Set-up four joint ventures for my
web business.

I must admit I put a lot of
effort in 2008 to build relationships and I now have several (many more than 4)
joint ventures set-up, and I am pleased with the results. (However, I am always
on the lookout for more!)

3. Increase my web clients / customers and earnings
ten-fold.

I failed on this one! Although I
created several more products and build several more Joint Ventures, I didn’t
achieve this goal. Maybe it was too stretching! But I am setting the same goal
for 2009 and will be trying different approaches and strategies.

4. Take my wife out on a date two times every month.

We definitely achieved this one.
We love going out, we like socialising and we like each other’s company.
Earlier in the year we started Ballroom / Latin dancing which is also great
fun.

5. Actually go on holiday – somewhere nice and hot
(haven’t had a holiday in 2 years!).


We had a great holiday in
Thailand – some of you may have seen my videos! I loved the place and have
promised to go back one day.


6. Get into the habit of
exercising 3 times a week for at least 20 minutes. 

This one started well but I’m
now only down to 2 times a week. My wife and I play badminton once a week and
as stated above we joined a Ballroom / Latin dance class, which is once a week.
Both great exercise but…I’m still overweight! I MUST loose some weight in 2009
– I need to! So, one goal for me this year will be to lose weight as well as
exercise.

7. Read one new book every month – either a
self-development or autobiography.


I failed on this one! I
concentrated on learning several Internet Marketing strategies like copywriting
and gaining traffic and therefore, this goal went to the ‘back-burner’ (a
little).


Book’s I did read include:


Allan Leighton’s book, On Leadership: Practical Wisdom From The People Who
Know


Millionaire Upgrade by Richard Parkes Cordock


The Naked Coach – David Taylor


Rule For RenegadesChristine Comaford-Lynch


Our Iceberg Is MeltingJohn Kotter


The Life PlanRobert Ashton


So do I feel 2008 was successful
for me?


Absolutely yes.


Do I feel I could have been even
more successful?


Absolutely yes.


What are you going to achieve in 2009?


Are you determined to make 2009
your best year ever?


How?


One of the tasks individuals
struggle with is what to actually plan for.


So, set yourself some goals.


In order to generate ideas, you
first need to have a goal.  A goal of what you want to achieve.  Have
a balance of goals across finances, free time, health, career, relationships,
learning, giving something back.


The goals can be anything like
losing weight, being promoted, getting a salary increase, buying a new car,
anything you really want to accomplish.


There is a very simple way of
doing this.  You just need to write down as many ideas as you can each
morning when you get up.  Aim for around 20 ideas every day for 5 days,
which will give you approximately 100 ideas to play with.  Don’t spend too
much time thinking, just write down whatever comes into your mind.


For instance if you want to lose
weight you can come up ideas such as swapping full fat milk for skimmed milk,
eating two thirds of the amounts of food you normally eat, cutting out desserts
or just have one every other day, joining exercise classes or walking or
cycling to work etc.


Not All Ideas Will Be Good


Not all you ideas will be good,
but some will be great and will help you to achieve that goal.  This
should only take you around 10 minutes each day and is a very powerful
exercise.


If you can’t think of any ideas
to write down, then you need to do some research into how you can go about
achieving your aim.  Use the internet, talk to other people who have done
the things you want to achieve, read books etc.


Remember anyone can do this, you
just need to really want to achieve your goal badly enough.  Try it and
see what happens, it doesn’t take long and the benefits can be great!

Make 2009 Your Best Ever


So, are you going to make 2009
you best year ever. In fact, why don’t you start sharing your goals and ideas
right here for others to see?


Setting realistic goals is far
better than not setting any at all or wanting to climb Mount

Here’s my goals for 2009:

1. Create three new web businesses. I’m going to
diversify my Internet business in 2009 and not just stay in the
self-development area.


2. Increase my Internet earnings ten-fold. I am going for it this year!


3. Take my wife out on a date
two times every month. Still going to do this – this is important.


4. Celebrate 25 years of
marriage. Plan and do something special with my wife. Don’t know how or where
yet but we will do something special.
Any
ideas?


5. Continue to exercise 3 times
a week for at least 20 minutes including badminton and Ballroom/Latin dancing.


6. Firstly lose 10kg by end
March and then maintain my weight from then on.

7. Read one new book every 2 months – I love learning and
I love reading but this year I have set the goal to be realistic.

How are you going to make 2009 even
better than 2008?

What are your goals?


Let us know.

Tags: business, finances, Health, Internet, Internet marketing, Marketing, research

Have Your Best Year Ever

Posted on : 29-12-2008 | By : admin | In : Management

Do you want 2009 to be your BEST YEAR EVER?

(This video is just a couple of minutes long…)


We all have the ability to achieve the seemingly impossible!

How? The key is properly inciting your creative power, revving up your inner drive and channeling your focus over a sustained period of time.

Based on 20+ years of refined study, practice, and execution, Design Your Best Year Ever outlines the specific plan that SUCCESS
magazine Publisher Darren Hardy developed for himself, synthesizing
hundreds of books, seminars, trials, errors, and victories into the
best and proven strategies on how to design, execute, stick to, and
achieve big goals.

Learn the insights that can alter your future!

  • Learn to avoid the fatal mistake most make in setting goals. You might be setting yourself up to fail, even before you get started.
  • Go from goal setting to goal achieving. Discover the “magic factor” that makes the big difference in obtaining your goals.
  • Find out how to invoke your creative power to attract the people, circumstances, resources and guidance you need to achieve your wildly ambitious goals.


Simply click on the image above and make 2009 your best year EVER!


It’s a simple and easy-to-execute formula, yet incredibly powerful and effective in moving you toward achieving your dreams. Now is the ideal time to begin refining the most important life-skill there is—one that will design and create your Best Year Ever!

Tags: tools