Citibank’s Branch Expansion Strategy: No Miracle Leads to Reality Check
Posted on : 25-01-2008 | By : admin | In : Finance
Citibank announced that it will cut back on its branch expansion strategy and may sell some recently opened branches due to high costs and/or poor results. Any future expansion initiatives are likely to be limited to larger markets. What are the implications for Citibank’s future in retail banking? How can Citibank overcome its limitations in retail banking?
