With spring temperatures setting in, owners of water parks, marinas, day camps and other summer businesses are preparing for their peak season. But what about owners of ski resorts and other businesses that make their money off cold temperatures? According to this BusinessWeek.com article, the off season is the perfect time to strategize, develop marketing plans and lay the foundation for when things get crazy.

Not sure where to start? Check out this MyBusiness article about Scott Ralls. The owner of Southwoods Camp in Paradox, N.Y., used the off season to maximize his camp facility, adding sports facilities, cabins and a media center. Ralls quickly realized that he could boost his off-season business by renting the camp for reunions, retreats and weddings.

For more information about running a seasonal business, check out the tips in this BusinessWeek.com article.