Another health vertical, Mindsite, was quietly reported in the Seattle PI venture blog yesterday. Founder David Eraker explained that “information is often ridiculously watered down, locked up behind expensive subscriptions, editorially corrupted, biased, or not credible.”

Mindsite focuses on mental health, and has licensed American Psychiatric Association information that was previously unavailable on the open web. There’s a social dimension planned here as well, where people share treatments and what’s worked for them. This mental health vertical could become another useful, ad-based destination.

In this case, I think the odds are stacked against making this site a home run because it follows the “license and be found” model. You need traffic, stat. How will anyone find Mindsite among other specialized health sites, portals and search engines?

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