Is Search Recession-Proof?

Posted on : 15-04-2008 | By : admin | In : Search Engines

The online advertising industry hasn’t been immune to recession fears, and online advertising will probably suffer if there is a recession. But search will likely be the last place from which marketers pull their ad dollars. In today’s SearchDay, “Is Search Recession-Proof?” Reprise Media’s Joshua Stylman explains why: paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.


Tags: online advertising

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