Call In the Calorie Count!
Posted on : 13-02-2010 | By : admin | In : business
As First Lady Michelle Obama was announcing the creation of a task force to fight childhood obesity, the American Bevarage Association was announcing that beverage makers will start displaying calorie counts on package fronts, vending machines, and restaurant fountains.
I can’t find anything snarky to say about this. All the big beverage producers will take part, including Coca-Cola (KO), PepsiCo (PEP), Dr. Pepper Snapple (DPS), and Nestle Waters. Calorie counts won’t be “per serving,” but for the entire container, up to 20-ounce bottles and cans. Larger containers like 2-liter bottles will break down calories per 12-ounce serving.
OK, I can think of one mildly snarky thing to say. I have to assume that this initiative is part of a deal to avoid the passage of a proposed tax on sugary beverages. That doesn’t mean it’s not a laudable move, though. If I had to choose between imposing such a tax and having calorie counts displayed, I’d go with calorie counts.
The ABA, the industry’s powerful lobbyist, was pretty crafty in how it fought the tax. According to the Los Angeles Times, it convinced groups representing Latinos (including a doctors’ group) that the tax would be regressive—which is true. And those groups signaled their opposition. The ABA also used a blunter, more time-honored method of getting those groups on board: It wrote them big checks.



