Keep It Middlebrow, Starbucks

Posted on : 13-02-2010 | By : admin | In : business

In the latest Reason magazine, Greg Beato argues that Starbucks (SBUX) is, at its heart, radical. In fact, it’s “still the most radical thing to hit the coffeehouse universe in the last 50 years.”

What it needs to do, Beato says, is to stop trying to be “radical,” and just be … radical. Because like “Seattle’s other great cultural export from the early 1990s, Nirvana, Starbucks has always been most vital, most interesting, most revolutionary when at its most commercial.”

This isn’t just Reason magazine gleefully commodifying its dissent—as it often does by holding up capitalism as some kind of subversive idea to piss off liberals. Well, it’s a little bit that, but it’s also a real argument. And it’s partly right.

Over the years, Starbucks has repeatedly tried to prove its indie cred or to position itself as more highbrow than it really is. But those efforts are always shallow, whether they consist of trying to be a ‘zine publisher or trying to be a crunchy purveyor of “small batch coffees sourced from individually owned farms,” as it’s doing now with its unbranded, ersatz-independent coffeehouses.

But the company succeeds best, as Beato notes, when it is at its most middlebrow. That’s its strength. But when it reaches for “authenticity,” rather than just being authentically itself, it fails. None of the chain’s strained efforts can “match the truly radical act of installing espresso machines in bank lobbies,” Beato writes.

Nor can they match Starbucks’ initial bit of radicalism: avoiding the downscale hipster neighborhoods where coffeehouses were proliferating in the early ’90s (thanks, in part, to the existence of Starbucks itself) in favor of middle class neighborhoods, downtowns, and suburban areas. Back then, founder Howard Schultz “made sure to put his stores in the direct path of lawyers and doctors, artists on trust funds and writers with day jobs as junk bond traders.” And he stayed away from “fringe places like, for instance, Chicago’s neobohemian Wicker Park.”

He’s right that this was radical. But he’s wrong that it still is. I happened to live in Wicker Park in the early ’90s, and I was glad there was no Starbucks there. Or rather, I would have been glad if it had ever crossed my mind that it was possible. I had plenty of access to great coffee at funky (if not truly radical) places like Urbis Orbis, which hosted slam poetry events and folk-music concerts and whatnot. It’s gone now.

So, too, is Wicker Park Dogs, a tiny purveyor of cheap, delicious, greasy burgers and giant sacks of fries that was housed right in the vortex of Wicker Park’s hipness, the corner of Damen, North, and Milwaukee. There’s a Bank of America (BAC) there now. Not so radical. And across street is … a Starbucks. Neighbors include a high-end women’s haberdashery that was once home to Sophie’s Busy Bee–a funky Polish diner that had been there for at least three different demographic revolutions in the neighborhood, from the Poles through the Hispanics through the arty, cash-poor hipsters. Once the yuppies had taken over in the mid- to late-’90s, there was little demand for Sophie Madej’s pierogi or pork knuckles, and she closed up shop.

All these places were far more “authentic” than Starbucks is now, whether in its original incarnation or in its fake-indie one. 

Starbucks’ rise was indeed radical. But it won the revolution, which necessarily makes it the Establishment. There’s nothing inherently wrong with that (though the chain’s contribution to the spreading monoculture is a little depressing). Beato’s right that Starbucks should keep doing what it does best. But we can’t call it “radical” anymore. 






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Ludicrous Attacks on Michelle Obama’s Anti-Obesity Plan

Posted on : 13-02-2010 | By : admin | In : business

Marion Nestle, unsurprisingly, likes Michelle Obama’s “Let’s Move” initiative to fight childhood obesity, announced yesterday with great fanfare and lots of media attention.

“This is big news,” Nestle wrote. “I see much to admire here.” The initiative “focuses on kids” and “is sensitive to political realities (it’s called the uncontroversial ‘Let’s Move,’ not the inflammatory ‘Let’s Eat Less’ or ‘Let’s Eat Better’).”

Sure, it’s pathetic that “let’s eat less” and “let’s eat better” could possibly be called controversial, much less “inflammatory.” But the food industry and its compliant lackeys among the commentariat have always made sure that this is the case—in recent years, by yelling “nanny state” whenever the government moves to address behavior-based public health issues. But Nestle’s right—the careful language will help the program avoid all that nonsense.

Well, not all, but most. A quick scan of the usual suspects shows very little in the way of commentary on the issue. Perhaps they were too busy trying to convince us that bad winter weather somehow disproves global warming. There’s also the fact that the food industry isn’t fighting this one; so far, so it hasn’t sent out any talking points.

Still, when your whole life is devoted to opposition for its own sake, you can always come up with something if you choose to make the effort. So Julie Gunlock over at the National Review‘s consistently nutty blog The Corner decided that, though she applauds Obama’s parent-centric message, it was wrong for the first lady to bring up her daughter’s improved weight (as both she and the president have done before) in discussing obesity. Also, she wrote, parents, not (oy gevalt) “big brother,” should be the ones to teach children to eat better and exercise.

Think about that again: Obama’s initiative is about childhood obesity, and Gunlock’s argument is that it’s great that the main message is that parents need to get more involved in solving the problem. But it’s somehow wrong for a parent to mention a child’s weight in such a context. Gotcha.

The “big brother” bit has to do with President Obama’s creation of a task force to review all of the government’s anti-obesity initiatives and create a report. We don’t yet know what the task force will recommend, but it’s already being described in Orwellian terms. (We assume the task force won’t be tapping our phones to listen to us making dinner plans. But you never know.) This even though the administration has made it clear that encouraging parental responsibility is central to its campaign. 

Nestle’s blog entry, by the way, also includes a nice set of links to various news accounts and bits of (sane) commentary about the new initiatives.  






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Tags: application, business, Health, Internet, research, Space

An Amazing Interactive Food Atlas

Posted on : 13-02-2010 | By : admin | In : business

USDA fast food map

I’m worried this will keep me distracted for hours or even days. But then, it will also be highly useful to me on nearly a daily basis from now on. The USDA has created a “Food Environment Atlas,” which is basically a Google Map that users can manipulate to find out all kinds of things about America’s food system at both macro and micro levels, based on government data that can be mixed and matched with a click or two.

Just for example, you can see a coast-to-coast map depicting where grocery stores are dense and where they are scarce (note: that map might surprise you a bit), or fast-food concentration (above). Or you can see areas where a lot of poor people live and where the nearest grocery store is more than a mile away (food deserts). Or you can click down to the county level and get all the data for that county. There are dozens of data points in addition to those noted above, such as food prices, the number of restaurants, income data, and information on school lunch programs. 

The USDA explains the atlas here






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Tags: application, business, Environment, Google, information, Internet, Space

Is the DMCA a scam?

Posted on : 14-11-2009 | By : admin | In : Politics

I received my first DMCA takedown notice today. I published publicly-available IRS information about the nonprofit Kwaze-Kwasa [USA] Inc. Kwaze-Kwasa sent a letter to my ISP asking that it be taken down. I do not know why they want to keep this public information off the Internet, but I do know that the law lets them.

For those who aren’t familiar, the Digital Millennium Copyright Act contained a section known as OCILLA (distinct from its also-famous anticircumvention provisions) that regulates publishing copyrighted material online.

There are three big parties with interests in this subject: copyright holders, who want strong tools to keep copyrighted material offline; ISPs, who don’t want copyright law to apply to them’ and Internet users, who want to be able to publish and read interesting content. OCILLA was largely written by ISPs and pretty much maximizes their interests at the expense of copyright holders and users.

I’m very glad that copyright holders get the short end of the stick — they want to modify the law to make sites like YouTube illegal, just because some people upload copyrighted material to it. If they had their way, websites based around user-generated content would pretty much be impossible.

But I am frustrated the law doesn’t do enough for users. The takedown notice I was sent was obviously bogus — it didn’t even allege a copyright violation, since the information I published wasn’t even copyrightable (it was all basic facts and statistics published by the US government). Yet my ISP informed me that if I didn’t take the page down, they’d take my entire website offline. And they have to do that because if they don’t, they can be sued under the copyright law and could face very heavy penalties.

To get the page backup, I have to swear under penalty of perjury that I think the takedown was a mistake (yet the sender of a takedown does not have to swear that they think the takedown is valid!), consent to a lawsuit if the sender disagrees, and wait two weeks. Two weeks!

In short, the DMCA lets you get any page taken off the Internet for two weeks. This isn’t just a law itching for abuse; it’s a law being abused.

Tags: information, Internet, statistics, tools, US

Conversion of Prospects

Posted on : 14-09-2009 | By : admin | In : Internet, business


Oftentimes we hear or read about the advantages of a work at home online business over the traditional business, this is true. There are a lot of advantages an online entrepreneur can receive. But before we go into that let us look at one hurdle most online businesses encounter. One hurdle that an online entrepreneur might experience is the conversion of prospects.

Unlike the traditional business wherein there is personal contact which gives sales people a chance to recommend items to people and if these people buy then the business was able to successfully achieve the conversion of prospects. On the other hand conversion of prospects with an online business is not as easy because personal touch or contact is not present. Although your sales letter might cover some points, there is more to it when it comes to conversion of prospects.

Here are some tips you can follow for successful conversion of prospects:

1. As oppose to a physical shop, where the customers can both physically check out the product before buying and obtain answers to their questions from the sales person, your website must offset this disadvantage by including a strong guarantee. Conversion of prospects can be easily achieved if your customers are confident in their purchase. By providing a strong and clear guarantee you are able to eliminate any doubts your customers might feel. Once doubts are eliminated then conversion of prospects should come easily.

2. Provide bonus or bonuses when a customer purchases a product from your site. This is a simple demonstration that you value and appreciate their purchase also this is a visible way of saying thank you. This is a proven technique businesses use for their conversion of prospects. Why? Because these people who have purchased from you will tell other people of their good experience with your website and how you have treated them. It also shows customers that you are willing to deliver more than what you have promised to them. Just a note when it comes to bonuses, make sure that it is directly related to the product they have purchased and make sure that you clearly state that you are giving this bonus as a token of appreciation.

3. Most prospects do not buy the first time they see or hear about your business. It would be advisable if you do follow-ups on them. Your follow up can be as simple as contacting them occasionally with new offers that you might have for them. Or it can be more complex such as publishing a weekly newsletter with useful information and articles. If you do not already have a way to collect their address, you can get it by offering a valuable gift that you deliver only by email or postal mail. Conversion of prospects can be achieved if you are diligent in doing your follow ups. In the conversion of prospects you can offer a special report, a list of sources or some other essential information they cannot get anywhere else. These are valuable to customers and prospects alike and the good thing about this is that it will not cost a lot on your part if you provide this.

Tags: blogs, business, Google, information, Internet, US, visa