Is the DMCA a scam?

Posted on : 14-11-2009 | By : admin | In : Politics

I received my first DMCA takedown notice today. I published publicly-available IRS information about the nonprofit Kwaze-Kwasa [USA] Inc. Kwaze-Kwasa sent a letter to my ISP asking that it be taken down. I do not know why they want to keep this public information off the Internet, but I do know that the law lets them.

For those who aren’t familiar, the Digital Millennium Copyright Act contained a section known as OCILLA (distinct from its also-famous anticircumvention provisions) that regulates publishing copyrighted material online.

There are three big parties with interests in this subject: copyright holders, who want strong tools to keep copyrighted material offline; ISPs, who don’t want copyright law to apply to them’ and Internet users, who want to be able to publish and read interesting content. OCILLA was largely written by ISPs and pretty much maximizes their interests at the expense of copyright holders and users.

I’m very glad that copyright holders get the short end of the stick — they want to modify the law to make sites like YouTube illegal, just because some people upload copyrighted material to it. If they had their way, websites based around user-generated content would pretty much be impossible.

But I am frustrated the law doesn’t do enough for users. The takedown notice I was sent was obviously bogus — it didn’t even allege a copyright violation, since the information I published wasn’t even copyrightable (it was all basic facts and statistics published by the US government). Yet my ISP informed me that if I didn’t take the page down, they’d take my entire website offline. And they have to do that because if they don’t, they can be sued under the copyright law and could face very heavy penalties.

To get the page backup, I have to swear under penalty of perjury that I think the takedown was a mistake (yet the sender of a takedown does not have to swear that they think the takedown is valid!), consent to a lawsuit if the sender disagrees, and wait two weeks. Two weeks!

In short, the DMCA lets you get any page taken off the Internet for two weeks. This isn’t just a law itching for abuse; it’s a law being abused.

Tags: information, Internet, statistics, tools, US

The making of a maturity model

Posted on : 14-11-2009 | By : admin | In : Data Management

Where to start when asked to produce a ‘maturity model’ for records management within the HE/HE sector? Maturity models and other benchmarking tools certainly seem to be popular at the moment in all sorts of areas, especially in relation to ICT. On the plus side they allow an organisation to think objectively and comprehensively about the subject in question. They encourage investigation and reflection and through the picture they paint allow organisations to celebrate their strengths and to address their weaknesses. Maybe it’s no surprise that such approaches are gaining in popularity at a time when budgets are being squeezed as a much clearer idea of spending priorities should emerge as a result of working through such a model. On the minus side I’m always slightly concerned about the terminology and the (unintended) slight which may be felt by those who cannot demonstrate full maturity in a particular area and who might, justifiably, be reluctant to admit to being ‘immature’.

I’m hopeful, however, that the emergence of maturity models for records management is, in itself, evidence of a new phase in the profession’s development. For these are not tools attempting to demonstrate the need for records management or to justify expenditure in it, they assume (rightly or wrongly) that that stage has already passed. No. The maturity model assumes that whatever it is that is being assessed – records management in this instance – is an accepted and valued function of the organisation and that what is required is an assessment of how well it is performing and the impact that it is having. Thus hopefully the very existence of such models are evidence of a new level of maturity for records management as a discipline.
But to return to my opening question: ‘where to start’ when asked to produce one? My first thought was that this is a potentially risky endeavour. After all, in order to assess ‘maturity’ this implies that you have a clear idea of what ‘mature’ records management should look like.

Starting from scratch in this regard seemed especially foolhardy. After all, it would be a pretty bold claim to assume that I alone or even we as a service were in a position to define what this would look like. Getting together a working group or consultation panel would have been another approach and would certainly have increased the chances of producing a more rounded model, but wouldn’t we then be in danger of trying to reinvent the wheel? After all, what we are talking about in terms of this picture of ‘mature’ records management is surely pretty similar to defining a ‘standard’ for records management – and, as we all know, there are plenty of those around already (as someone once said: the great thing about standards is that there are always so many to choose from!). And we certainly didn’t want to try to produce a JISC infoNet standard for RM for people to start comparing with and mapping against 15489 et al.

The most logical approach therefore seemed to be to make use of an existing definition of a mature RM system; one that is current, authoritative and which has been developed collaboratively. And this is where fortune smiled on us by allowing us to combine two parallel, but related agendas. For just at the time we were planning the maturity model so I was part of the working group helping the National Archives to revise the s.46 Code of Practice on records management which accompanies the UK Freedom of Information Act. Not only was this a statement of what RM should look like in a public authority in order to ensure compliance with the legislation which ticked all those boxes mentioned earlier, but was also an initiative that we would want to be supporting for the sector anyway. When the original COP was published JISC produced the Model Action Plan for FE/HE Compliance with the COP. We could have taken a similar approach and produced another sector-specific Model Action Plan for the updated Code but felt that a Maturity Model better reflected the fact that the sector is now nearly a decade further down the line and would better appreciate tools to help assess how they are doing, rather than one which assumes they are still yet to get started!

So although firmly based on the National Archive’s Code of Practice and developed with their knowledge and assistance it should be noted that this Maturity Model was developed separately to it and any mistakes or omissions are very much ours not theirs. It also therefore follows that this Maturity Model is quite specific in its focus and the model of mature records management that it represents – i.e. a model appropriate for UK further and higher education institutions who want to be able to ensure compliance with the Freedom of Information Act. Of course the benefits of achieving such a model should be felt much further and deeper than this and in many more contexts but this remains at its core.

The Maturity Model and guidance for its use are available from today and we look forward to hearing of your experiences in using it. We also hope that as many institutions as possible will submit their completed forms to us to enable us to get an overview of the current maturity of RM within the sector as a whole and thus help inform how we can best tailor our own efforts to continue to support it in the future.

Tags: blogs, budget, Compliance, experiences, Google, information, tools, US

Online Success

Posted on : 14-09-2009 | By : admin | In : Internet, business


I came across a poster of a well known webmaster recently wherein it states that he is on-track to reach seven figures in revenues this year. That means a million dollar in revenues from a website that is not even a year old. According to the poster the revenues that he receives are mostly from a combination of contextual advertising, affiliate programs and banner advertising. He is receiving online success without even selling anything.

Regardless if this poster is true or not the web has changed a lot in the recent years and online success became possible. The internet’s growth is probably the most dramatic phenomenon to happen in years and because of this it opened doors for entrepreneurs who are looking for online success. By creating websites, many have realized their dreams of becoming entrepreneurs. Online success is what every entrepreneur dreams of because the rewards are very attractive.

The internet has brought online success to some however; there are many more people who cannot seem to make the internet work for them hence failure for online success. They sign-up with various programs, buy every possible business opportunities they can find all of which promises online success. All they earn is a couple of hundred a month, if at all.

So what does it take to achieve online success? Here are some tips for you guys to achieve online success we all want:

1. Value your customers. Despite the fact that the internet is the “new economy” this rule still applies: the most successful businesses are those able to create value for their customers. Meaning online success is still dependent on your customers. The reason why you put up a website is because you want to fulfill your customers needs be it information, product or service. Online success is possible if your give your customers what they are looking for.

The value you give your customers is important to your online success. The more your site is able to make your consumers lives easier or help them save money, the more your company will be valuable to them. It means not just creating an online brochure but guiding visitors, how using your website can actually assist them.

One major hindrance to online success is by creating a website that is primarily designed to pull off the fast money. Instead of creating a site where users could actually get value, they construct useless spam pages in the hope of tricking users and search engines alike. I assure you that you are so far off online success if you do this.

2. Focus on consumer service. One challenge that you might face on your road to online success is how to keep customer service alive and well in a medium where personal interaction is inherently limited.

One way of assuring online success is by keeping your website functional but at the same time personal. The design and content of your website should be based upon your prospects; you need to have a deep understanding of what your customers are, what they expect and why they need your product.

3. Go beyond what you have promised. We all know that customers love it when they get more value for their money. One way of assuring online success is to go beyond what you have promised, basically exceed customer expectations. There is a lot of hype on the internet, particularly among small online businesses (ever seen one of those websites with ridiculously lengthy sales letters that are full of promises?) These sites may yes attract customers the thing is many customers are left unsatisfied. However, if you under-promise to customers but over-deliver customers will be pleasantly surprised and love your site all the more for it!

4. Design the website for your consumers. Although a well-written, well-designed site which includes great content can make a positive impression on your prospects, the design should focus mainly around getting the visitor to take the action you want them to make.

Online success is gained if you focus more on what your customers want, and in designing your website these people are your best source of information. Seek the feedback of your customers and verify if your site works for them. If they think it’s not that great, what are the things that should be changed in order for them to be satisfied with your website? Listen carefully to their suggestions, and adjust your site accordingly. See what works, and what stuff does not.

5. Team up with the right people. In as much as you want to, you cannot provide everything your customers want and need. You want your site to be the destination of all web users when it comes to your topic, however achieving online success might be tough if your resources are limited. You won’t be able to achieve what you want if you have limited manpower, technical capabilities, etc. Because of this you may want to team up with complementary websites to boost your content, provide more resources, and offer more tools for your prospects. Teaming up with the right groups or people can help increase the exposure of your website; build its reputation in your industry, and hence gain online success for you.

6. Center your efforts on creating a brand. The most accomplished businesses have established strong brands for their merchandise, some of these companies are Coca-Cola, Microsoft, Disney, McDonald’s, Mercedes, and others. On the internet we have Google, eBay and Amazon who have also built strong businesses based in part on great branding. These big businesses understand that an essential part of success is building strong brands – yet many small or home-based online business owners feel that creating a good brand is way out of their reach. Effective online branding does not require big budgets, just an understanding of what brand attributes you are trying to build which will eventually lead to online success. By making every transaction brand-relevant and providing your customers with brand-based value, you will increase the depth and stickiness of your customer relationships and assure online success for your business.

Tags: blogs, budget, business, Business Opportunities, consumers, Customer Service, disney, ebay, Google, information, Internet, microsoft, money, New Economy, Search Engines, Spam, tools, US

CRM and Lead Management, a must-have tool

Posted on : 05-09-2009 | By : admin | In : Business Process, Online Tools

When a company grows everything has changes, everything becomes more complex, as operating processes and rules grow both in number and complexity. If a company is to succeed, its systems must accompany this growth process and accommodate new and improved ways of handling information. Management systems must be to be taken care of . Otherwise the company can suffer from difficulties in the future because of poor information management which lead to inefficiencies or worse, lost opportunities.

This is specially true in the insurance world, where insurance lead management is a vital piece of information that must be available and up-to-date in every department, so that opportunities are. Sales department has major role in turning these leads into actual income for the company. There will not be any income if there is no order. On the other hand,  expenses tend to grow if there’s no real order in the information so the company is put in a situation where income is low and expenses grow because of inefficiencies.

In order to avoid the trouble in the future the company needs a good and solid crm and lead management software such as AIMcrm, a CRM software that integrates all the necessary tools (Customer Relationship Management, Sales Lead Management, Sales Force Automation, Campaign Management, Lead Aggregation and Reselling) for an efficient management of the company’s information. The system must be automatic and able to work faster in order to achieve high efficiency.

This insurance crm system can be customized to suit its own needs and make it a unique, tuned crm and lead management system that works hand-in-hand with every person in the company. AIMcrm is also web-enabled with high-end features such as Internet lead aggregation, direct POSTing of lead data. In short, this package is a must-have tool to any company, not just those in the insurance market, a tool that will make every company’s dream true: Work less, sell more!

Tags: campaign management, CRM, customer relationship management, information, Internet, sales force automation, Software, tools, US

Business from home

Posted on : 30-08-2009 | By : admin | In : Business Opportunities

With the  recession that had come in  recently , many  had embraced the path of the internet to start their own new business due to funding problems for premises, rent , meet  overheads etc.

Now the recession seems to be over but people  have realized it  still  is a better way to start your business online to reduce overheads. I recently came across MoneyMakerClub. Here is what they have to say in their own words

Maverick Money Makers offers a great opportunity to make (really big) dollars at home AND (drum roll please) it also teaches and coaches you at every step along the way! There are hundreds of hours of tutorials (video and audio) with detailed and specific instructions on how to get started – and how to become hugely successful. It is actually a little addictive if you’re not careful!

This site reviews and advertises an online marketing toolbox and coaching club called Maverick Money Makers. This is REALLY a must for anyone who is trying to start an online business (work from home) or anyone who is disappointed with the results they are currently getting. The resources available here for members are overwhelming! Really great for anyone looking for help in earning extra income or earning dollars online.

There is a great business opportunity here AND all the tools necessary to make it work although many use it in their own home businesses.

This is a great system to get started with if you are new to making money on the Internet. This system will keep you from making all the costly mistakes most people make when they are looking to make money online for the first time. For you that are more advanced, don’t miss the tools that you will get here along with the unbelievable lessons that you will learn!

 

 

 

* This website may contain advertising material

Tags: business, Google, Internet, Marketing, money, money makers, tools, US