Speakers: Michael Cote (Analyst, RedMonk) Neelan Choksi (COO, Lexcycle), Mark Brewer (VP & GM Enterprise Delivery, SpringSource), Sara Dornsife (Consultant)

Cote: What are you looking to do with Open Source? If you are working with devs, unless you are Microsoft, you have to be working with Open Source. It’s what is expected. In that way it has been a success.

Dornslife: There’s a misconception that just because you have an Open Source project, devs will come and help and solve problems for free.

Brewer: Another way to say that OS is a success is look at the businesses using it, such as IBM.

Dornslife: Look at Sun’s acquisition of MSQL, look at strategy and acquisition models or larger businesses

Brewer: OS is a great way to get feedback and not spend so much money in initial state. You do find that if you build a piece of technology that is different and interesting you will get devs to work on it.

Dornslife: Puts things our early and often. OS addresses question, is marketing necessary? Because of WOM you don’t need big splashy launches and hide behind a curtain. Makes marketing less of a necessity.