I just had an email from a business colleague who is part of “my” Linked In network. He said “I’m moving to FaceBook.” Well, I’m not. Not from any particular dislike of FaceBook, I’m just content with what I have where i am.

I already don’t use Plaxo nor do I use Spoke. I have serious doubts about their mechanical approach, and their export of data without obvious consent from the EEA, and I do have some doubts about Linked In. But this is the problem. There are many social networks that may be useful or appropriate.

The issue is “How do I make use of them all?”

The answer is that I don’t. And I’m not even sure one should. The real dilemma is about the use a contact is if you never, ever talk to them. Are you useful to me? Am I useful to you? Will either of us be useful to the other in the future?

And, if the social network is a showcase of who we are, which is the most appropriate network?

I wish I had some answers.

Tags: business