Feel like you don’t have time for marketing? You’re not alone, according to John Jantsch, writer of the Duct Tape Marketing Blog. He hears this concern from many small business owners. But successful marketing takes intention, and the only way to find time to do it is to plan to do it, Jantsch writes in a recent post. He suggests creating a marketing theme for every month and building daily and weekly activities around it. For instance, he recommends following a plan like this:
•September: Send out press releases and build relationships with journalists in your community.
•October: Bolster your network of strategic partners to improve your referral leads.
•November: Blog to increase your Internet presence.
By focusing on a different area of marketing each month and breaking it down into action steps, the task will seem less daunting and time-consuming—and you’ll see greater rewards for the time and effort you invest.













